Small businesses might not be used to having high-quality or top-tier communication solutions available to them, but in today’s fast-paced business environment, they need them to keep up with the many challenges SMBs face. After all, SMBs need all the tools they can muster to outpace the competition. Let’s go over some communication tools that can help you get there.

Utilizing the Cloud

With the cloud at their beck and call, SMBs can break free from the restrictions previously placed on them by communication tools. With services and solutions like Voice over Internet Protocol, SMBs finally have a flexible and scalable solution that works specifically for their organization at any stage of development. Additionally, cloud-based tools give employees the ability to utilize their communication platforms from anywhere, making remote work a possibility for many.

Better Messaging Apps

Email is an amazing tool, and there is a reason why it has remained at the forefront of business communications, but other platforms have shown their value in the same setting; platforms like Slack, Microsoft Teams, Discord, and other instant messaging and video conferencing tools allow for real-time communication, file sharing, and integration with the many other apps your company needs to succeed. They are not meant to be a replacement for email; rather, they are supplemental tools that help employees keep their email inboxes clear and effective.

Video Conferencing for Synchronous Meetings

With remote work growing more popular in recent years, it’s no small wonder that video conferencing has also been on the rise—and for good reason. It helps businesses stay in touch with their employees and clients in much the same way face-to-face interaction would. Video conferencing is one way to connect those in different geographic locations, and it can really spice up interactions in ways that will leave a lasting impression on your clients or potential customers.

AI Communication Tools

Artificial intelligence has changed the way many businesses operate and interact with technology through automation. Certain routine tasks and data analysis procedures can leverage AI to completely change the way SMBs operate. AI can handle tasks like support through chatbot features, and it can navigate complex datasets to discover trends. It’s a great way to eliminate rote tasks that do not require much engagement on the employee’s part so they can free themselves for more valuable tasks.

Cybersecurity Policies in Communication

Cyberthreats are more dangerous than they have ever been before, and as your communications grow and evolve, so too must your security solutions. Your business needs to implement solutions such as encryption, multi-factor authentication, and security updates to keep hackers from making off with your company’s sensitive data. You should also have a plan in place to train your team on the value and purpose of security best practices to ensure they don’t fall for any suspicious attacks.

Customer Relationship Management (CRM) Tool Integration

The best communication tools will integrate with your company’s CRM solution to provide comprehensive analytics and reports for your customer interaction. Your business can use this information to customize its communication with customers, and with data-informed decision-making in hand, you can tailor sales calls and campaigns to maximize profits and provide the best support possible.

How It All Comes Together

With Unified Communications platforms at your fingertips, you can change the way your business communicates for the better. With a full suite of interoperable solutions, your business can utilize video communication, instant messaging, voice calls, conference calling, and so much more, all for a fraction of the cost of your current communications infrastructure.

To get started with unified communications, give us a call today at (732) 360-2999.

January 17, 2024
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